Program Leadership
Program Lead & Head Coach for Jeff Walker's Product Launch Formula — one of the most recognized programs in online business.
Annette's Story
From the inside, she learned what really drives growth.
You're past seven figures. By every outside measure, you've made it. So why does it feel like the whole thing would wobble the moment you stepped away?
That's the paradox Annette built Nightengale to solve. She works with expert-led founders who are successful, capable, and quietly exhausted — the ones who've hit a growth ceiling and realized, with uncomfortable clarity, that the bottleneck is them. They've hired coaches, joined masterminds, retained agencies. Growth came in fits and starts. The chaos never left.
Annette's conviction is simple: real growth is built into a business, not bolted on from outside it. It doesn't come from the next agency, the next tactic, or the newest marketing trend — it comes from a growth engine embedded inside the company itself, one that keeps producing whether or not the founder is chasing the latest thing. And it should never cost you your sanity or another layer of complexity. You don't scale by adding more. You scale by building growth in, so it runs without waiting on you.